Campaign strategy
Phased budgets, audience maps and channel selection for Singapore and regional launches.
Services
What we do, what it costs, what we will not promise
DriftLife plans and launches campaigns from Westgate Tower — paid media, creative production and launch-week operations under clear scopes. All fees are indicative SGD bands excluding GST; final quotes depend on scope, assets and timeline.
Capability overview
Paid media
Google, Meta, TikTok and LinkedIn buying with daily checks during launch week.
Creative production
Static and video variants, ad copy iterations and proofing workflows.
Launch-week ops
War-room rhythm, escalation paths and end-of-day performance pulses.
DriftLife delivers campaign management, paid media buying, creative production and launch-week support under written agreements. Performance varies with product, pricing, seasonality and platform policy changes. We never promise top rankings, fixed lead volumes, sales targets, ROAS floors or viral breakout. Figures in portfolio notes are anonymised illustrations. Automation speeds production; strategists and producers sign off every live asset. Ad spend invoices come from platforms directly — our fees cover planning and execution only.
Indicative pricing bands
Launch sprint
S$8,500–S$18,000 (project)
Two-week campaign setup: strategy, creative batch, tracking QA and launch-week standups.
Always-on performance
S$4,500–S$9,500 / month
Paid media management, monthly creative refreshes and reporting dashboard.
Studio retainer
S$12,000–S$22,000 / month
Multi-channel campaigns, production days, priority launch support and executive readouts.
Engagement shapes
Launch sprints suit product drops and seasonal bursts where timelines are fixed. Always-on performance retainers suit teams that need monthly creative refreshes and pacing discipline. Studio retainers combine both with executive readouts and priority response during peak weeks.
Every quote lists assumptions: who supplies raw footage, who holds ad accounts, how many revision rounds are included, and what happens if platform review delays launch. Change requests are logged against scope so invoices stay predictable.
We can white-label for larger agencies when contracts allow. Direct clients receive the same documentation either way — media plan, creative matrix, tracking checklist and post-campaign debrief.
Request a scoped quote
Share your timeline, budget band and what success would look like — even roughly.